It all starts with a Click!

So you’ve established yourself online for years, and the internet has worked well in the past, but the world has changed, and so does marketing strategies. What once worked before now doesn’t deliver like it used to.

Finding and implementing new strategies can be a daunting and unknown task, so let us help show you what is available to you & your business.

With most online businesses with a website and a mobile app, in this era, customers expect to do everything online. Whether it’s for business services or e-commerce purchases. Everyone has the ability to buy online anywhere at any time.

Customers are also brand loyalists to those that deliver on service, and recurring purchases too. They shop around now, more than ever, thanks to aggregator marketplaces. There are more review platforms now than 5 years ago, so brand reputation is another factor customers use before making a buying decision. With more and more businesses online, the chances of appearing on top of page 1 of Google can be expensive. Your business can get lost amongst other businesses in the same sector as you.

How does cAPItula help?

That is where comes in to facilitate and recognise Business to Business matching where their customers can be yours! No algorithms or AI here, this is all about common ‘market’ sense, network knowledge of sectors and research.

The biggest issue for most businesses can be generating the ‘right’ type of traffic to your website, and plentiful too.

When done correctly, a Click from one page or site to yours should be treated as a precious visitor. They will likely have come online for a reason, after seeing a message that resonates to then commit a marketing Click on an ad, or blog post link, to bring them to your site.

Now imagine, they are already on a similar, like-minded Website or App to yours (non-competitive) and they like what they see/read to then commit to Click directly to yours! This is the start of generating a new relevant, channel of customers to your site. And we can advise on how new multiple channels like this can be yours.

Click data is valuable

We use & share these analytics with our partners who onboard as a Commissioner with us.

You may currently be wasting a lot of traffic attracting the wrong audience to your business. If you have an analytics platform configured already for your site, you will probably see some demographics on this. cAPItula, we know this by the source of our Promoters.

For example, with an Affiliate Promoter such as a Dating App, their audience has a mix of ages, gender, and location. So we look for other like-minded businesses such as fashion retailers, to a florist!

This is not a ‘highest bidder’ placement

Displaying on page 1 of any search engine, and being ranked highly in any search engine organically takes time & money. You can try this yourself by typing in common phrases to try and find your business once you’ve scrolled past all of the paid ads to then locate your website. Statistics state that most searchers don’t stray beyond pages 1-2 of search engines to find what they are looking for!

Match-making you with the right business

That’s why we match a Commissioner business with the right Affiliate Promoter(s) from day one. 

Receiving quality marketing Clicks from new business customers or promoters can help drive new health into your business. It also builds your brand awareness at the same time. Visitors from your site from like-minded business(es) to yours (not a competitor) will resonate with their need, a potential up-sell of what they have purchased. This is a great way to raise awareness of your business to new audiences you might never have reached before. We would advise that your landing page has a specific message going from the promoters page to yours, so there is a seamless flow which helps with the customer journey.

Click-based metrics work very well if:-

• Your website has the option to register your interest for another look in the future.

• Your landing page has your product/service page for them to take action.

Commissioners that use the Cost per Click method, pay a fixed cost for every click which is generated on your Affiliate landing page. We monitor this traffic through analytics which tells us the time & date stamp of each click and verifies each one.

Simply: We attract online Business Promoters who have your type of customers! 

We attract Business Commissioners who want your type of customer!

Win-win. The Promoter business receives a commission from all successful marketing clicks, leads & or sales. And the Commissioner business inherits a new like-minded customer.

We help expand your visits to your website/app, generate new business customer leads for you to reach out to & ultimately sell all from like-minded Promoter’s websites/apps.

Transparency & control

We track and present all of these metrics within your Partner Log-in area. Because all traffic is from websites or apps, this is all digitised data and results in higher-conversation rates as customers are already online at the time, and potentially in a buying mode too.

Our Affiliate campaigns are strategically matched, based on your business’s industry/sector. So we match the right Promoter to yours. E.g. A Florist & a Chocolatier company, a Tyre to an Exhaust business, a Grooming business to a Pet shop… 

There can be multiple Promoters also. So it may not just be one promoter assigned to you, doubling, tripling the amount of interest you will receive.

Identifying the right Promoters

Once we have identified your promoter(s) we discuss with each of them where your Unique Affiliate Code (UAC) link to your Landing page. This will be strategically placed for the best visibility and traffic. This can be a sign-post advert on their homepage, their check-out page and even eNewsletter/blogs and emails they market out to their database. We call these campaigns, and there can be several places where Promoters would be happy to attach your UAC.

As long as the businesses we are pairing up as Promoters pass our due-diligence checks, and you have a configurable website or mobile site (if not we may be able to help), we can embed a simple Unique Affiliate Code (UAC) so we can monitor and measure the success of the campaigns, allowing us to make appropriate suggestions if necessary. 

Affiliate Marketing Data from all campaign activities are tracked via your cAPItula portal, which will display where the traffic ‘source’ has come from. Such as, time, date stamps, the visitor’s contact information (should they subscribe or register this information on your site, and the value of the sale. All of this is in real-time.

2023 is where strategic alliances are the backbone of business successes and your success is ours.

Our next article is on the importance of updating your database, and your funnel with fresh new Leads.

Our next article “It all leads to a Lead!” we discuss getting the ‘right leads‘ from the ‘right audience’ for your business is equally as important. We always advise our Partners to look at the segmentation of their database by the audience. 

To talk more about your business, simply use our contact form and human chat function and we will gladly help.

Further reading:- In the fast-paced world of online advertising, a constant barrage of metrics can leave you feeling overwhelmed. But fear not! Understanding a few key metrics, particularly those related to Return on Investment (ROI), is crucial for optimising your campaigns and maximising your return. Today, we’ll delve into three critical metrics: cost per click (CPC), cost per lead (CPL), and how they contribute to your overall sales and ROI. https://capitula.co.uk/affiliate/understanding-roi-your-online-advertising-journey/