Strategic Business-to-Business Affiliate Marketing

cAPItula

What we do

We are a business-to-business Affiliate Marketing Company and we help businesses like yours expand your customer base, additional revenues & add-value for your business with additional products & services which aligns with your business values.

Partnerships

Promoter

Commissioner

Promoter

Did you know that your Website/App could generate extra income by simply promoting another like-minded business (not a competitor).

You are the experts in your field, and your customers come to you and purchase your product/services because of your brand.

This is appealing to our partner Commissioners, who too are reputable and offer a suitable complementary product/service that your customers could benefit from.

This added value expands your product/service offerings without the hassle.

We facilitate strategic marketing promotions via our business tracking & reporting tools. This shows you how much your Ad is performing based on clicks, leads & products/services that sign-up or purchase on their Website/App through your Unique Affiliate Code.

These Strategic Marketing channels can be from digital Ads on your Website, your confirmation purchase page, blog/articles, and banner ads – anywhere where your customers go.

We know the Click, Lead or Sale has come from via your Unique Affiliate Code and can Track this instantly, so you have full transparency of all Marketing activities being directed by your site.

We pay you at agreed intervals, clearly showing every click, lead & or sale based on the data we receive and collect.

We facilitate relationships with all Affiliate Commissioners and also work strategically with you to get the best from placements.

Let’s discuss how we can get you as an Affiliate Promoter today by talking to us or submitting our form here!

Commissioner

We facilitate the strategic relationship with businesses like yours, who in turn have customers you could benefit from visiting your Website/App.

We direct these customers from one Website/App to yours. This means the customer flow is a direct click, and the buyer is interested to know more, and even register their interest as a lead or make a sales acquisition on your site.

What we are not is a scatter approach to affiliate marketing. We have a partnership agreement with every promoter. This means we go that extra mile when it comes to promoting your Website/App.

You are a Florist as an example, and you appoint us to set out to find suitable promoters for your Website/App.

We find a Chocolatier who is happy to promote your business and agrees to host a digital advert, a blog, or even a direct link on their shopping cart page after purchase.

We know this click, lead & sale has come from the Chocolatier via a unique Affiliate Code which we created beforehand with you, pointing straight to your designated Website/App.

Let’s discuss how we can get you as an Affiliate Commissioner by talking to us or submitting our form here!

Our Metrics Model

Generate new customers to your site

New leads for your database

Their customers can be yours

1. Advantages of using a Click based metric

Are you attracting the right audience to your business?
How is your website currently ranking and performing organically?

Receiving quality Clicks from new business customers of promoters can help drive new health into your business. It also builds your brand awareness at the same time. Visitors from your site from like-minded business(es) to yours (not a competitor) will resonate with their need, a potential up-sell of what they have purchased. This is a great way to raise awareness of your business to new audiences you might never have reached before. We would advise that your landing page has a specific message going from the promoters page to yours, so there is a seamless flow which helps with the customer journey.

Click based metrics works very well if:-

Your website has an option to register their interest for another look in the future.
Your landing page has your product/service page for them to take action.

Commissioners that use the Cost per Click method, pay a fixed cost for every click which is generated on your Affiliate landing page. We monitor this traffic through analytics which tells us the time & date stamp of each click, and verify each one.
>Also see New leads for your database.

2. Advantages of using a Lead based metric

Do you currently capture names, email addresses directly from your site?
Are you relying on an existing database which is over 9 months old?

New leads gives you a pipeline for the here and now, and the future customer. As Promoter referrals are from their own visitors/customers, you know you’re getting the right audience for your business.

We always recommend to our partners to label these type of leads differently from your existing database. That way your communications and even the landing page can have a more tailored message.

Lead based metrics works very well for:-

Your current database of prospects/customers is older than 9 months.
Not getting any recurring business from your database.
You want to increase on new leads.

Commissioners that use the Cost per Lead method, pay a fixed cost for every contact details inputted by the visitor on your Affiliate landing page. This lead information goes directly into your database which you control already and gives you full permissions to contact thereafter (following GDPR or your countries equivalent data protection guidelines).
>Also see Their customers can be yours.

3. Advantages of using an Acquisition/Sale based metric

Besides netting new sales, you are also receiving a sale from a like-minded customer from where they clicked from.
These type of sales are from customers who have made a purchase or have an interest in your products/services, so are more likely to be a repeat customer of yours.

From your first new promoter customer sale to many more, you know who this type of customer is. You know they are a returnable customer, with a like-minded interest in your product/service. You know that they are in a buying mode, and have a similar budget if not more than what they purchased online from your Promoters site. You also know that they can be if communicated well, a customer for life.

Acquisition/Sale based metrics works very well for:-

All businesses, as you’re paying an agreed %commission on the value of your product/service.
You also have tracked data from the Promoter website/app they came from. Giving you powerful buying behaviours from time of day to value of spend.

Commissioners that use the Cost per Acquisition/Sale method are paying a % commission when sales are made from the directed traffic initiated by a Promoter(s). This is common and is used on all digital advertising methods and is a key driver for all Affiliates concerned.
>Talk to us to see the right Partnership model for you.

Affiliate Partnership Walkthrough video

We facilitate the strategic relationship with businesses like yours, who in turn have customers you could benefit from visiting your Website/App.

What we are not is a scatter approach to affiliate marketing. We have a partnership agreement with every promoter. This means we go that extra-mile when it comes to promoting your Website/App.

You are a Florist as an example, and you appoint us to set-out to find suitable promoters of your Website/App.

We find a Chocolatier who is happy to promote your business and agrees to host a digital advert, a blog, even a direct link on their shopping cart page after purchase.

We know this click, lead & sale has come from the Chocolatier via a unique Affiliate Code which we created before hand with you, pointing straight to your designated Website/App.

What’s in it for you & us?

We facilitate the relationships with all Promoters and also work with you as you grow & expand. We clearly show every metric and we pay the promoters directly.

This partnership works well when you have an online product or service to promote online.

That the customer journey is already streamlined (if not we can help) and that you have a great online reputation. These principles are how we choose our promoters too. As with anyone of those elements missing we won’t entertain it.

We build connections with different businesses around the world, predominately here in the UK and find the perfect match of businesses that can promote your business product/service. Their customers can be yours!

And if not, we do the legwork to add new partner Promoters all the time with us.

Talk to us today to see.

We work with businesses like you

Across the UK, Europe, North America & Australia

We work with businesses like you

Across the UK, Europe, North America & Australia

works with the technology you are already using no need to replace it

Let’s talk

In this day and age where customers expect more, an alliance with another business can future-proof your business and generate extra income as well as new customers.

Before we start, we would like to invite you to discuss this, so we can gauge your type of business and advise on your business’s perfect match. Let’s talk!

Subscribe to our newsletter!

Want to keep in touch with our services? The easiest way is to subscribe your email to receive adhoc communications.