It all leads to a Lead!

Our previous article “It all starts with a Click!” we demonstrate the power of that first click. Here, we now talk about the importance of updating your database and funnel with fresh new customer contacts & leads.

So if you’re relying on an existing database which is over 9 months old with little to no new leads then action is required here.

Simply put, without new visitors, enquiries & sales to your website/app can stagnate your business growth. A common mistake is to not “ask” your visitor to your site to keep in touch, or find out more, by registering their details.

Do you currently capture names, and email addresses directly from your site?

Your message worked beforehand, as they clicked on a link to visit your site. Why would you now not invite them to submit their contact details to keep in touch?

The expected type of information you need and what most customers expect is the first name, best contact email address and best contact number. An extra level of consent is with a tick box to confirm they are happy for you to contact them.

Getting the ‘right leads‘ from the ‘right audience’ for your business is equally as important. We always advise our Partners to look at the segmentation of their database by the audience. This could be by age, location & what they have already purchased. Our tracking tool gives further detail about the source of the campaign that they ‘clicked through’, from the time of day, and the value of any transaction purchased from your site. 

With this information, we can help you focus on more of these campaigns.

Lead-based metrics work very well for:-

• Your current database of prospects/customers is 9 months old.
• Not getting any recurring business from your database.
• You want to increase new leads.

Commissioners that use the ‘Cost per Lead’ method, pay a fixed cost for every contact detail captured on the Affiliate landing page. This lead information goes directly into your database which you control already and gives you full permissions to contact thereafter. (Following GDPR or your country’s equivalent data protection guidelines).

2023 is where strategic alliances are the backbone of business successes and your success is ours.

Our next article is on how we facilitate strategic alliances, by seeking complementary businesses out there similar to yours so that their customers can be yours too!

Our next article “A Click, a Lead, to a Sale!” we look at the final metric the right audience can make the whole process easier for the customer to now consider ‘Buying’ your products/services!

To talk more about this and your business, simply contact us using our contact form, and human chat function and we will gladly see how we can help.

Further reading:- In the fast-paced world of online advertising, a constant barrage of metrics can leave you feeling overwhelmed. But fear not! Understanding a few key metrics, particularly those related to Return on Investment (ROI), is crucial for optimising your campaigns and maximising your return. Today, we’ll delve into three critical metrics: cost per click (CPC), cost per lead (CPL), and how they contribute to your overall sales and ROI. https://capitula.co.uk/affiliate/understanding-roi-your-online-advertising-journey/