A Click, a Lead, to a Sale!

In our previous article “It all leads to a Lead!” we spoke about the importance of capturing fresh new leads on your website/app, and not just any lead, the ‘right’ type of lead to eventually be your customer.

In the final part of this article series, we looked at Step 1. It all starts with a Click! the data collected from here feeds into Step 2. It all leads to a Lead! And now with the right audience can make the whole process easier for the customer to now consider buying your products/services.

Through our Affiliate Partnership Incentive, and having matched the right strategic alliances to your business, means you have increased your potential conversions, more so than a ‘scatter-gun approach’ marketing. The analytics from this 3-step process gives you insight into what campaign they clicked through from, that their contact details have been willingly submitted, and what product/service you have to offer has been relevant from the message/advert we used in Step 1.

Our philosophy has always been “their customers can be yours” as your business will be receiving a sale from a like-minded customer from where they clicked from. These types of sales are from customers who have made a purchase or have an interest in your products/services, so are more likely to be repeat customers of yours.

From day one of becoming active and on-board as one of our Affiliate Commissioners, that very first sale to many more, you know they are a qualified lead, which resonates from one product or service to a complimentary product/service such as yours.

You know…

the calibre, and who this type of customer is;

they are a returnable customer, with a like-minded interest in your product/service;

are in a buying mode, and have a similar budget (if not more) than what they purchased online from your Promoters site; and

they can be – if the message is on point, a customer for life.

Acquisition/Sale based metrics work very well for:-

• All businesses, as you’re paying an agreed commission on the value of your product/service.
• You also have tracked data from the Promoter website/app they came from. Giving you powerful buying behaviours from time of day to value of spend.

Affiliate Commissioners that use the Cost per Acquisition/Sale method are only paying commission when sales are made. Comparatively, when using traditional advertising methods, advertisers pay for the ad regardless of whether or not they convert into sales. 

So we have looked at three metrics which all feed into each other, especially the data and buying behaviour behind every click, details submitted, and intent to check out a purchase as a transaction. Commissioners pay for each metric and can make business decisions, with our assistance to know what to adopt or scale up.

2023 is where strategic alliances are the backbone of business successes and your success is ours.

This was the last in this series, on how we facilitate strategic alliances, by seeking complementary businesses out there similar to yours so that their customers can be yours too!

To talk more about this and your business, simply contact us using our contact form, and human chat function and we will gladly see how we can help.

Further reading:- In the fast-paced world of online advertising, a constant barrage of metrics can leave you feeling overwhelmed. But fear not! Understanding a few key metrics, particularly those related to Return on Investment (ROI), is crucial for optimising your campaigns and maximising your return. Today, we’ll delve into three critical metrics: cost per click (CPC), cost per lead (CPL), and how they contribute to your overall sales and ROI. https://capitula.co.uk/affiliate/understanding-roi-your-online-advertising-journey/