Hempwell's Growth Story with Capitula Affiliate Marketing
Hempwell, a UK-based company, cultivates, manufactures, and sells its own line of organic CBD candles, oils, creams, capsules, and cosmetics through their brick-and-mortar stores and online presence. However, their growth was hampered by stringent advertising regulations on major search engines and social media platforms, making it difficult to attract new customers.
Enter Capitula: A Strategic Partnership for Growth
In July 2024, Capitula approached Hempwell, recognising the potential for a mutually beneficial affiliate partnership. They identified a key theme in Hempwell’s offerings – relaxation and natural pain relief. This led them to Polar-Recovery, a leader in portable ice baths and cold therapy products, with a similar target audience.
Expanding Reach and Revenue Streams
Hempwell’s next goal was to establish a foothold in the US market, an area where Capitula’s affiliate network could be instrumental. While Hempwell’s average order value (AOV) was £40+ and Polar’s was higher at £120+, this partnership offered an opportunity for both companies to upsell reputable brands to their existing customers through their WooCommerce stores.
Strategic Ad Placement for Optimal Results
Capitula facilitated strategic ad placement for both companies on their blog pages, reaching their email audiences and promoting the new affiliation. Additionally, ads were displayed on the customer success checkout page, leveraging the customer’s buying mindset. This strategic approach ensured a smooth and frictionless experience for customers.
Setting the Stage for Growth – Baseline Statistics
As of August 2024, Hempwell’s website attracted 17.8k total visits and 67.4k page views, with 52% of the audience located in the UK, followed by 36% in the USA and other regions. Mobile web traffic was the most dominant platform, based on data from Similarweb.
The Story Continues – October 2024 and Beyond
This story is ongoing! The section titled “Go-live baseline stats” and “Current stats” provide space to include data reflecting the impact of the Capitula-facilitated affiliate partnership as the program progresses. Tracking metrics like website traffic, conversion rates, and sales figures will help showcase the success of this collaboration.
ROAS: Return on Ad Spend: 5:1 for every pound spent on its advertising campaign, it generated £5 worth of revenue.
By overcoming marketing hurdles and leveraging strategic affiliate partnerships, Hempwell is poised for continued growth in the UK and beyond.
