Better Ads Standards

We’ve all seen them, we’re all privy to online advertising across multiple channels. So, you can appreciate as an end-user and even as a Promoter the importance of having compliance advertising.

Capitula agrees and follows these standards which is relative to zero Pop-up Ads, and Interruptive Interstitials. 

Pop-up ads are a type of ‘interstitial ad’ that do exactly what they say — pop up and block the main content of the page. They appear after content on the page begins to load and are among the most commonly cited annoyances for visitors to a website. Pop-up ads come in many varieties – they can take up part of the screen, or the entire screen.

An Interruptive interstitial ad is an ad that shows up when unexpected by users, typically after users have chosen to do something else. Full screen interstitial image ads that appear during game play at the beginning of a level or during the beginning of a content segment are disruptive to users, as users expect to begin game play or engage in content and are surprised to see an ad appear.

Capitula advertising complies to these rules, by not advising or requesting this type of intrusive advertising. Instead, our adverts want to compliment a Promoters website, and be part of the customer experience. Resulting in a positive customer journey too.

Find further information/ all research results here: https://www.betterads.org/